beachhead beach‧head [ˈbiːtʆhed] noun [countable] COMMERCE
part of a market that a company obtains, hoping to obtain more of the same market or part of another larger market that is near the first one:

• Telefonica gained a key beachhead in Brazil when it won control of CRT.

* * *

beachhead UK US /ˈbiːtʃhed/ noun [C] COMMERCE
a position in a market that a company achieves and that it hopes to make stronger in the future: »

We acquired 49% of the company, providing us a valuable beachhead in the growing Asian market.

gain/establish a beachhead »

The company are keen to establish a beachhead in California's lucrative energy market.

See also FOOTHOLD(Cf. ↑foothold), FOOTING(Cf. ↑footing)

Financial and business terms. 2012.

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Look at other dictionaries:

  • Beachhead — is a military term used to describe the line created when a unit (by sea) reaches a beach, and begins to defend that area of beach, while other reinforcements (it is hoped) help out, until a unit large enough to begin advancing has arrived.… …   Wikipedia

  • beachhead — each head n. an area in hostile territory that has been occupied and is held to allow aditional troops and supplies to enter. Syn: bridgehead, foothold. [WordNet 1.5] …   The Collaborative International Dictionary of English

  • beachhead — (n.) 1940, in reference to German military tactics in World War II, from BEACH (Cf. beach) (n.) + HEAD (Cf. head) (n.), on the model of bridgehead, but the image doesn t quite work …   Etymology dictionary

  • beachhead — ► NOUN ▪ a fortified position on a beach taken by landing forces …   English terms dictionary

  • beachhead — [bēch′hed΄] n. 1. a position established by invading troops on an enemy shore 2. a position gained as a secure starting point for any action; foothold …   English World dictionary

  • beachhead — n. to establish; hold; secure a beachhead * * * [ biːtʃhed] hold secure a beachhead to establish …   Combinatory dictionary

  • beachhead — UK [ˈbiːtʃˌhed] / US [ˈbɪtʃˌhed] noun [countable] Word forms beachhead : singular beachhead plural beachheads an area on a beach or beside a river that an army takes control of in order to attack further into the land …   English dictionary

  • beachhead — /beech hed /, n. 1. the area that is the first objective of a military force landing on an enemy shore. 2. a secure initial position that has been gained and can be used for further advancement; foothold: The company has won a beachhead in the… …   Universalium

  • beachhead — (Roget s 3 Superthesaurus) (VOCABULARY WORD) n. [BEECH hed] shoreline captured in enemy territory, used as a base for a larger attack. The term is frequently used as a metaphor for any initial establishment or opening base of operations. The… …   English dictionary for students

  • beachhead — [[t]bi͟ːtʃhed[/t]] beachheads also beach head N COUNT A beachhead is an area of land next to the sea or a river where an attacking force has taken control and can prepare to advance further inland …   English dictionary

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